Post by account_disabled on Feb 24, 2024 4:18:18 GMT -5
The health and healthcare sector in Italy is among those in which there is a constantly increasing demand and a situation of general growth, not only due to the new sensitivity and attention to health, generated by the 2020 pandemic, but also due to the development of Silver Economy , with the birth of new needs and new services for an aging population which, in many cases, also has a good spending capacity. In particular, in the last ten years private healthcare has made great strides , and with it healthcare marketing . The development of the sector is not only numerical, but also concerns the quality and quantity of the services offered , with the integrative, but also competitive, growth of various private or accredited entities, parallel to the public ones, which show an ever greater will - and at times the need – to promote yourself using digital channels. Thus giving life to the so-called Healthcare Marketing .
How to promote yourself correctly: healthcare marketing Middle East Phone Number List strategies As happens in other sectors, even in Healthcare Marketing it is necessary to implement a strategy that allows the individual structure to attract the attention of potential customers, prevailing over competitors. The primary objective of Healthcare Marketing strategies is often to make themselves known and make known the different medical disciplines and specialties treated, the professionals who deal with them and the therapeutic modalities used in treatment, in order to increase the number of reservations in the facility . Promotional activity, however, comes up against certain legislative limitations , from the protection of personal data and GDPR compliance, to the obligations established by national and provincial medical associations. In this article we will see what are the obligations to follow for correct communication in the sector , starting from the website up to the promotional strategy.
Healthcare Marketing strategies Photo by National Cancer Institute on Unsplash What requirements are needed for medical sites? The websites of clinics, hospitals and public and private facilities are subject to various legal constraints . In our experience, some are imposed, on a general level, directly by the legislator. This is what happens, for example, for the protection of patients' personal data, strengthened by the GDPR also with regards to the privacy policy and the images on the site. Others, however, refer to the ethics of the individual professionals who operate in the structure and to the limits imposed by the Medical Association at a national and local level. dyadea medical centersThroughout Italy, in particular, doctors must make a request for authorization from their provincial order to which they belong so that their name can be reported on the website. This procedure activates a subsequent control phase by a special commission of the Order , complete with final approval of the site before going online.
How to promote yourself correctly: healthcare marketing Middle East Phone Number List strategies As happens in other sectors, even in Healthcare Marketing it is necessary to implement a strategy that allows the individual structure to attract the attention of potential customers, prevailing over competitors. The primary objective of Healthcare Marketing strategies is often to make themselves known and make known the different medical disciplines and specialties treated, the professionals who deal with them and the therapeutic modalities used in treatment, in order to increase the number of reservations in the facility . Promotional activity, however, comes up against certain legislative limitations , from the protection of personal data and GDPR compliance, to the obligations established by national and provincial medical associations. In this article we will see what are the obligations to follow for correct communication in the sector , starting from the website up to the promotional strategy.
Healthcare Marketing strategies Photo by National Cancer Institute on Unsplash What requirements are needed for medical sites? The websites of clinics, hospitals and public and private facilities are subject to various legal constraints . In our experience, some are imposed, on a general level, directly by the legislator. This is what happens, for example, for the protection of patients' personal data, strengthened by the GDPR also with regards to the privacy policy and the images on the site. Others, however, refer to the ethics of the individual professionals who operate in the structure and to the limits imposed by the Medical Association at a national and local level. dyadea medical centersThroughout Italy, in particular, doctors must make a request for authorization from their provincial order to which they belong so that their name can be reported on the website. This procedure activates a subsequent control phase by a special commission of the Order , complete with final approval of the site before going online.
